A multimedia content delivery resource suitable for supporting a video on demand service to a plurality of users substantially simultaneously. The multimedia content delivery resource includes a reception interface for receiving a video content item selection signal associated with a primary subscriber; and a subscriber selection signal indicative of a secondary subscriber associated with the primary subscriber; a shared video module operable to identify a selected video content item associated with the video content item selection signal and define recipients of the identified video content item based at least in part on the subscriber selection signal; and a transmission interface operable to transmit the identified video content item substantially simultaneously to the defined recipients.