Provided is a developing device containing a two-component developer including a magnetic carrier and a toner; a developer bearing member containing a nonmagnetic developing sleeve configured to bear the two-component developer on a surface thereof while rotating; a magnetic field generating unit fixed inside of the nonmagnetic developing sleeve; and a developer amount control member configured to control an amount of the two-component developer borne on the developer bearing member. The magnetic carrier contains a core material and a coating layer coated on the core material, and the coating layer containing a binder resin and conductive particles. The magnetic carrier satisfy a ratio D/h of 1.00