A fixing apparatus includes a magnetic-field generating part that generates a magnetic field, a fixing rotating body having a heat generating layer that generates heat by an electromagnetic induction action of the magnetic field, a pressurizing member that applies pressure to an outer circumferential surface of the fixing rotating body, a heating member that is arranged in contact with an inner side of the fixing rotating body so as be opposed to the magnetic-field generating part, and heats the fixing rotating body, and a temperature sensing part that is located within a region where the fixing rotating body is opposed to the magnetic-field generating part and where the fixing rotating body is in contact with the heating member, and senses a temperature of the fixing rotating body.