An LCD device includes a display unit including pixels having a multi-pixel structure; first and second driving units that drive scanning and signal lines, respectively; an image acquisition unit, and a control unit. Each of the pixels includes first and second pixels, and first and second pixels of pixels are connected to two corresponding signal lines in a checkerboard manner. The first driving unit is controlled to repeatedly scan a first sub-frame of odd lines and a second sub-frame of even lines, and the second driving unit is controlled in such a manner that the polarity of the first pixel of a pixel differs from that of the second pixel of the pixel, the polarities of the adjacent first pixels differ from each other and those of the adjacent second pixels differ from each other, and a polarity signal is inverted when switching is performed between first and second sub-frames.