A sheet material feeding apparatus includes a sheet stacking portion for stacking recording sheets; a feeding roller for feeding the recording sheets from the sheet stacking portion; separating means for separating the recording sheet fed out by the feeding roller; a holder for holding the separating means, the holder being rotatably supported on a main assembly of the apparatus; first urging means for urging the holder toward the feeding roller; a preliminary regulating member, rotatably supported on the holder, for regulating a gap relative to the feeding roller; second urging means for urging the preliminary regulating member toward the feeding roller; a first regulating member, supported by the holder, for regulating rotation of the preliminary regulating member relative to the holder; and a second regulating member, provided in the main assembly of apparatus, for regulating rotation of the preliminary regulating member relative to the main assembly of the apparatus.