An information processing apparatus and method includes generating an image to be displayed by a display section, determining, based on a processing capacity of a terminal connected with the information processing apparatus via a communications network or the information processing apparatus itself, a size of an image to be transmitted to the terminal, dividing an image displayed on a screen into a plurality of segments based on the size determined, adding positional information indicating an on-screen position of a segment divided to segment image information based on an image of a segment; and transmitting the segment image information added with the positional information to the terminal via the communications network.