To downsize a developing device in the developing carrier axial direction without generating image concentration irregularities from recirculation of developer in the magnetic roller end regions, an N2 pole and an N3 pole, which are mutually adjacent having the same polarity (N polarity), and which are for generating a magnetic force for removing from a developing sleeve a developer that has passed through a developing region, are provided on a magnetic roller. Magnets of this developing device, which are for generating a magnetic field to displace to the inside in the axial direction magnetic force lines that cause peeling force in the direction of separation from the developing sleeve to act on developer on the developing sleeve, based on the magnetic force of the N2 pole and the N3 pole, and that pass through the axial direction end regions within a developer separation region on the developing sleeve, are provided on the outside of the magnetic roller.