A method, system, and medium are provided for responding to an event by way of a mobile communications device. One embodiment of the method includes receiving at the mobile communications device an indication of an occurrence of an event; presenting an informational element (e.g., a slideable graphical-user-interface control) on a display of the device that presents contextually relevant data that is related to the event; and receiving user input that disposes the informational element to one of at least two drop zones that are defined by respective portions of the display and that are respectively associated with certain actions such that moving the informational element to one of the at least two drop zones invokes a certain response that is consistent with the corresponding drop zone.