Documents are provided that are geographically relevant to a user or a request. Information describing the online activity of a user is received and location identifiers are obtained. The plurality of location identifiers provide geographic location information defining the geographic intent of the information describing the online activity of the user, the location of the computing device utilized by the user, or the user's registered geographic location. Sets of predefined rules are then applied to the received information and the plurality of location identifiers to select at least one geographic location. Documents are then returned to the user that are geographically relevant based on the selected geographic location. The received information may include search queries, and the documents may include search results and/or advertisements.