An AV data transmission apparatus comprising: an encryption unit which encrypts AV data; an AV data transmission unit which transmits the encrypted AV data; a cipher-type-information switching unit which switches cipher type information indicating a cipher scheme used for the AV data, to other cipher type information; and a cipher-type-information transmission unit which transmits cipher type information. When transmitting AV data which is prohibited from being used in a reception apparatus that does not support new usage control information, the AV data transmission apparatus assigns different cipher type information to be notified to the reception apparatus, so that even the reception apparatus which cannot recognize the new usage control information can recognize that being unable to perform decryption is due to new encryption performed by the AV data transmission apparatus.