The present invention is directed to presenting customer service representatives to a virtual universe client. A method for presenting a customer service representative (CSR) to a virtual universe client includes obtaining a preference(s) of the virtual universe client, and then presenting a virtual universe customer service representative (CSR) to the virtual universe client, based on the preference that was obtained. The invention allows virtual universe clients (“clients”), or customers, to experience consistent interaction quality with virtual universe CSR's, based on the client's stated preferences and/or interaction history in immersive support centers. This provides for consistency in the CSR experience for the client in that a virtual universe CSR may be staffed by varying human presences “behind” the avatar.