A system, method and device are disclosed for managing bandwidth in content delivery from a push content server to a wireless device. The system may include: a content server configurable to deliver content to the wireless device; a processor for controlling operation of the server; a communications subsystem coupled to the processor; a memory coupled to the processor; and a storage device coupled to the processor. The content server may include a module for managing bandwidth in content delivery from the content server to the wireless device, the module being configured to cause the content server to: record a policy for the delivery of content to the wireless device; initiate content delivery to the wireless device; evaluate the policy to determine whether new content for delivery is deliverable to the wireless device; deliver content when the policy is satisfied; and decline delivery of content when the policy is not satisfied.