Business transactions are becoming more prevalent in virtual universes. Functionality can be implemented within a VU to allow syndication of data feeds to subscribers outside the VU. Feeds collect and serve data from one or more VU objects and locations based on changes made to the VU either by the VU itself, or by avatars in the VU. A location in a virtual universe can be an area defined by at least three coordinates, as an example. Data feeds from a VU can be used to create a VU application with and/or using the data feeds, to derive data from the data feeds, to monitor use of objects or space and billing for such use based on the data feeds, etc.