Business owners in a virtual universe may want to create a data source that transmits a data feed when certain parameters are met. Functionality can be implemented within a virtual universe to create a data feed when a trigger event occurs. The data feed may include data about the trigger event itself and/or about an avatar that caused the trigger. Triggered data feeds can be used to derive statistics, monitor use of objects and space and bill for such use, etc. In such cases, the user may be notified, such as via email, of the new data feed, as well as instructions on how to subscribe to it in their RSS reader or other client. Alternatively, users may be given individual feeds wherein additional feeds are distributed as separate categories of the user's feed as opposed to creating a separate feed.