Disclosed is a method for producing a plurality of printed patterns on a continuous medium. The method includes selecting either of a first print mode and a second print mode on the basis of a printing condition, alternately repeating an operation of printing a plurality of first images on the continuous medium located in a printing zone and printing a plurality of second images on the first images after a lapse of waiting time and an operation of transporting the continuous medium when the first print mode is selected, and alternately repeating an operation of printing the first images on the continuous medium located in a first area of the printing zone and printing the second images on the continuous medium located in a second area, downstream of the first area in the transporting direction in which the medium is transported, of the printing zone and an operation of transporting the first images printed in the first area to the second area so that the second images are printed on the first images when the second print mode is selected.