Color measurements of color samples are estimated by a system and method wherein an area coverage of a color sample is computed, the color sample is printed, a color of the printed color sample, such as a set of reflectance values, is measured at a first temperature, and a color of the printed color sample is estimated at a second temperature lower than the first temperature, the estimation being based on the area coverage and a thermochromatic model which represents relationships between measured colors of printed color samples at the first and second temperatures.