A system for facilitating online shopping that includes one or more content providers of a first domain, one or more online merchants of a second domain, and a framework. Web pages may be aggregated from the content providers. Descriptions of products for sale may be aggregated from the online merchants. The products for sale may be matched with the web pages based on relevancy. A list of descriptions of products that are relevant to each web page may be provided. A shopping cart list may be maintained by the framework. The shopping cart list may facilitate payment for the products for sale selected from different web pages.