Content storage using quotas as described. In an implementation, an apparatus comprises memory to store content obtained via a network connection and one or more modules to manage storage of the content using one or more quotas. A first one of the quotas specifies a maximum amount of the memory that is permitted to be used to store the content for a first user and a second one of the quotas specifies a maximum amount of the memory that is permitted to be used to store the content for a second user.