A time-sharing Visible Light Communication (VLC) system is provided. Two or more light sources transmit data received from one or more VLC terminals located in its service area to a communication control device, and transmits data received from the communication control device to the one or more VLC terminals. The communication control device determines and groups at least one of the two or more light sources to be included in a cell according to a generated user service, maps the grouped at least one light source to the cell, allocates a time slot used to provide the user service to the cell, transmits data associated with the user service to at least one of the one or more VLC terminals through the at least one light source mapped to the cell using the allocated time slot, detects a location of the at least one VLC terminal located in a service area of the cell on a real-time basis, and remaps the cell according to the detected location.