The apparatus claimed by the invention uses as the display medium colors in the form of colored fluids which are transported by means of transport in a system of compartments within a fluidic chain, whereby they are visible from the direction of an observer only through a single one these compartments (image compartment). Depending on the position of the individual colored fluids, a different color impression is received by the observer. The invention thereby teaches the presence of a fluidic chain in a subpixel and the combination of a plurality of these subpixels in a pixel. The display claimed by the invention consists of a plurality of pixels. With the use of eight colors in connection with an optically created color mixing effect, a color space can be displayed which is sufficient at least for the display of the information typically used on advertising signs.