To provide a driving support apparatus that performs guidance with suitable contents at suitable timing based on a situation. A GPS 11 obtains positional information, a lane recognizing section 12 recognizes a current driving lane that is a lane on the road in which the vehicle is currently running, a driver recognizing section 13 recognizes the driver, and a driving-history data 23 stores therein driving course along which the vehicle have been driven. A lane-course setting unit 22 sets a driving schedule lane that is a lane in which the vehicle is to be driven based on the driving schedule course set by an overall-course setting section 21 and the current driving lane, and a guiding process unit 30 controls a timing of performing course guidance and contents of the course guidance based on shapes of the road, difficulty in driving, skill of the driver, driving history, and traffic information.