发明申请
- 专利标题: BALANCING THE COSTS OF SHARING PRIVATE DATA WITH THE UTILITY OF ENHANCED PERSONALIZATION OF ONLINE SERVICES
- 专利标题(中): 平衡私人数据的成本与在线服务的完善个性化的实现
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申请号: US12147557申请日: 2008-06-27
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公开(公告)号: US20090327228A1公开(公告)日: 2009-12-31
- 发明人: Rainer Andreas Krause , Eric Horvitz
- 申请人: Rainer Andreas Krause , Eric Horvitz
- 申请人地址: US WA Redmond
- 专利权人: MICROSOFT CORPORATION
- 当前专利权人: MICROSOFT CORPORATION
- 当前专利权人地址: US WA Redmond
- 主分类号: G06F17/30
- IPC分类号: G06F17/30
摘要:
Described herein is a method that includes determining a utility to a user of sharing a set of attributes for use in connection with personalized searching or other online services. The method further includes determining a cost to the user of sharing the set of attributes. The method also includes outputting an indication of a net benefit to the user of sharing the set of attributes based at least in part upon the determined utility and the determined cost.