A system and method for selecting and presenting media on a network to tune an environment to the tastes of the users within that environment, thus improving the experience of that location. A physical location of a media presentation device is received over a network. The physical location of a plurality of end users are identified via the network, wherein each of plurality of users associated are with a plurality of media files stored on the network. A least one of the end users that are within a defined proximity to the media presentation device are identified. At least one media file associated with the end users that are within a defined proximity to the media presentation device are identified and transmitted over the network to the media presentation device.