Provided is a method of executing a media file including at least one media resource, the method including: importing the media file including the media resource and media information that includes at least one digital item about the media resource, at least one template, and at least one application; and selecting one piece of the media information, and executing an event of one or more media resources associated with the media information, based on the selected one piece of the media information, wherein the digital item includes the media resource and identification information of each media resource, the template includes an event of the at least one digital item and execution environment information of the event, the application includes association information of the template and the digital item, and the media information is adapted to be imported and exported.