A toner carrying member includes a plurality of electrodes arranged in a first direction intersecting with a second direction in which its surface moves. A voltage applying unit applies a bias to the electrodes such that an electric field direction is changed temporally in an alternate manner between adjacent electrodes. An adjusting member adjusts an amount of toner carried on the toner carrying member. A toner-cloud facilitating member includes a conductive member arranged between the toner supplying member and the adjusting member in the second direction in opposite to the toner carrying member.