Disclosed is a method for manufacturing a flocked planar product having a net or grid structure. In said method, a net-type or grid-type, planar starting substrate is provided with an adhesive coating into which flock fibers are introduced in an electrostatic fashion. In order to apply the adhesive coating, the starting substrate is moved through a passageway for applying adhesive between a pressing member and a transfer member that stores adhesive, and the transfer member is moved by means of the pressing member in such a way that an adhesive deposit builds up or accumulates at the inlet of the application passageway, the planar starting substrate being immersed and/or guided through said adhesive deposit.