A parking assisting device includes an ambient area detecting unit that detects an obstacle or a parking frame in an ambient area surrounding a vehicle, and a guiding unit guides the vehicle to a parking initial position from which parking of the vehicle to a parking space, adjacent to the detected obstacle, or the detected parking frame is permissible. In the parking assisting device, a guidance mode in which the guiding unit guides the vehicle to the parking initial position is set up based on a distance between the vehicle and the detected obstacle or the detected parking frame in a vehicle width direction of the vehicle.