An image displaying system for displaying an image operable to change a displayed image according to a direction of a image displaying apparatus, including: an image storing unit storing thereon the image; a displaying unit operable to display the image, the displaying unit being carried by a user; a photographing unit operable to photograph exterior as a plurality of photographed images, the photographing unit being carried with the displaying unit all together; a travel distance computing unit operable to compute a travel distance of the displaying unit by analyzing the plurality of photographed images which are photographed by the photographing unit at different times; and a display control unit operable to change the image, which is different from the photographed images, based on the travel distance computed by the travel distance computing unit and to causes the displaying unit to display the image.