An electronic device equipped with touch screen display and control method thereof is provided. The electronic device includes a memory configured for storing menu information defining one or more menus, and a predetermined number of times of touches, a touch screen display configured for detecting a touch of a user, a counter configured for counting a number of touches on the touch screen display since the last update of the positions of the menu icons on the display, and an processor configured for executing a function corresponding to the content of a menu whose menu icon is touched, and further configured for updating the position information of the menus stored in the memory as well as shifting the display positions of menu icons of the menus on the touch screen display when the number of touches has reached the predetermined number of times.