Embodiments of the invention are directed to methods, apparatuses and systems for providing a service, utilizing Unstructured Supplementary Service Data (USSD), to a user in a communications network. According to one example of the invention, a hypertext transfer protocol (HTTP) message is received from an unstructured supplementary service data (USSD) server or gateway. Relevant content is then retrieved from a database upon receiving the HTTP message. A USSD message content is created based on a set of parameters, the USSD message content is sent to the USSD server, and the relevant content may then be provided to a user terminal in a text message.