发明申请
- 专利标题: CONTENT ITEM SLOT SCHEDULING
- 专利标题(中): 内容项目调度
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申请号: US12197726申请日: 2008-08-25
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公开(公告)号: US20100049644A1公开(公告)日: 2010-02-25
- 发明人: Jon Feldman , Shanmugavelayutham Muthukrishnan , Martin Pal , Evdokia V. Nikolova
- 申请人: Jon Feldman , Shanmugavelayutham Muthukrishnan , Martin Pal , Evdokia V. Nikolova
- 申请人地址: US CA Mountain View
- 专利权人: Google Inc.
- 当前专利权人: Google Inc.
- 当前专利权人地址: US CA Mountain View
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00
摘要:
Content item presentation slots (e.g., advertisement slots) can be grouped into a slot group so that more than one presenter (e.g., advertiser) can share a corresponding number of slots on the publisher's property over a defined time period. The presenters can be scheduled to the slots within the slot group to maximize a performance measurement (e.g., number of clicks) that each presenter realizes according to budget constraints that are defined by the presenters.
公开/授权文献
- US08335718B2 Content item slot scheduling 公开/授权日:2012-12-18
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