A first color patch printed on a first printing material and a second color patch printed on a second printing material, which match each other in appearance in a desired environment, are acquired. The calorimetric values of a color patch to be measured which is printed on the first printing material are corrected using the calorimetric values of the first and second color patches and a spectrophotometric calorimeter for obtaining calorimetric values in a desired environment, thereby generating effective calorimetric values.