Methods and apparatus enabling a wireless network to provide differentiated services to a machine-to-machine (M2M) client. In one embodiment, the wireless network comprises a UMTS network, and the Home Location Register (HLR) entity identifies subscriptions as machine-to-machine (M2M) enabled devices based on flags or other descriptors associated with each M2M device, and imposes one or more rule sets (e.g., service restrictions) based on this identification. The classification of M2M devices within the HLR may optionally include additional capability or profile data for the M2M device (e.g. static, low mobility, low data activity, etc.). Various other network entities may use the M2M identification to modify the delivered data service, so as to optimize network resources. Furthermore, monitoring of M2M client behavior can be used to detect and notify the network operator of abnormal, fraudulent, or malicious activity. Business methods utilizing the aforementioned methods and apparatus are also disclosed.