An image forming apparatus includes: a latent image carrier; a first charging unit which charges the latent image carrier; a second charging unit which supplies a charge having a reverse polarity of the charged polarity of the toner; a toner carrying roller which carries a toner layer containing both a contact toner which comes in direct contact with the surface of the toner carrying roller and a non-contact toner which comes in contact with the contact toner and does not come in contact with the surface of the toner carrying roller; an electric field forming unit which develops the electrostatic latent image by the toner by generating an alternate electric field as a toner fly electric field between the latent image carrier and the toner carrying roller; and a transfer unit which transfers a toner image formed by developing the electrostatic latent image to a transfer medium.