According to some implementations, when a patron requests unavailable goods and/or services, at least one alternative option may be offered to that patron. The alternative option(s) may be determined in a variety of ways. For example, the patron's preferences may be compared to a database of available options. However, casino preferences and/or third party preferences may also be considered when determining an alternative option. In some instances, casino preferences and/or third party preferences may be accorded more weight than the preferences of at least some patrons. In some such implementations, however, third party preferences will be accorded less weight than the preferences of certain patrons, e.g., those patrons having a relatively high expected economic value to the gaming establishment.