A wrap display system (50) employs a stick (70), a flexible display (60) structurally configured to be wrapped around the stick (70), and a hinged frame structurally configured to support the flexible display (60). The flexible display (60) is wrapped around the stick (70) for facilitating a storage of the flexible display (60) and unwrapped from around the stick (70) for facilitating an operation of the flexible display. The hinged frame has a curvilinear configuration for fixing the flexible display (60) in a storage position relative to the stick (70) in response to the flexible display (60) being wrapped around the stick (70), and a planar configuration for fixing the flexible display (60) in an operational position relative to the stick (70) in response to the flexible display (60) being unwrapped from around the stick (70).