Apparatus and methods are disclosed for control of an idle mode in a wireless device. In particular, the idle mode duty cycle of a preamble transmission by an access point (AP), as an example, is variably or adaptively set in response to determined conditions of the wireless neighborhood. The conditions determined include the whether or not other wireless devices are present in the vicinity of sensing wireless device, as well as the state of those devices present, such as whether they are in an idle mode or an active mode.