A method for utilizing embedded resurfacing logic in electronic mail (email), the method includes: receiving an email with embedded resurfacing logic at a recipient's email client; determining whether the recipient has opened the email; wherein in the event the email has not been opened: determining whether a triggering event has occurred; wherein in the event a triggering event has occurred and has not exceeded a maximum number of triggering events: generating a resurfaced email entry at the top of the recipients email inbox, and wherein the triggering event is a predefined time interval in which the recipient has not opened the email.