Methods, devices and systems are provided for enabling virtual universe users to find and engage subject matter experts within a virtual universe by defining a virtual universe subject matter expert conduit within the virtual universe. A virtual universe user avatar engages the conduit and a user indicates a subject matter expert search term. A data storage is searched for a tag relevant to the search term, and an expert-avatar is identified and located through the relevant tag. The user is enabled to directly communicate with the identified expert-avatar through a conduit communication medium entirely within the virtual universe, without requiring the user to engage a resource outside of the virtual universe or without requiring the user to engage an interface outside of the virtual universe.