Embodiments of the invention provide techniques for linking user profiles within an immersive virtual environment. In one embodiment, a group is dynamically formed based on one or more criteria, including interactions, movements, history, viewports, friends lists, and the like. Once the group is formed, a group profile may be generated by, e.g., aggregating the individual user profiles of the group members. The group profile may control the interaction of the group members with the virtual world, thus providing a uniform and consistent experience for all group members.