A visual summarization of a web page is generated. This generally involves identifying at least one of, an image that is exemplary of the page content, text that is exemplary of the page content, and a logo associated with the web page. The exemplary image and logo, if identified, are scaled to prescribed sizes. The exemplary image can act as a background image for the summarization, or a scaled version of the at least a portion of the web page can act as the background image. In the latter, if an exemplary image was identified, it is overlaid onto the background image at a prescribed location. In either case, if a logo was identified, it is also overlaid onto the background image at a prescribed location. If exemplary text was identified, a text area in the background image is identified and at least some of the exemplary text is inserted.