A liquid crystal display apparatus includes M data lines arranged in columns, N scanning lines arranged in rows, and pixels determined by intersection of the M data lines and the N scanning lines. M and N are integers greater than 1. The N scanning lines are divided into 2K scanning line groups; K is an integer greater than or equal to 1; and the scanning lines in each scanning line group are connected with pixels having the same polarity. The liquid crystal display apparatus further includes: 2K driving components, each of which corresponding to one scanning line group and being configured to provide a plurality of levels of outputs, each level of outputs being connected with one scanning line in the scanning line group to activate the scanning line. Thus, power consumption can be saved effectively.