A method of driving an electro-optical device having scanning lines, data lines, a switching transistor and a pixel electrode. The device also has an electro-optical layer interposed between the pixel electrode and a counter electrode. The method includes: supplying a data signal alternate between a positive and a negative voltage to the pixel electrode. The positive voltage has a potential greater than a counter electrode potential applied to the counter electrode and the negative voltage is a potential lower than the counter electrode potential; setting the counter electrode potential to reduce a flicker; supplying a first voltage that is either the positive or negative voltage to the pixel electrode in a first period; the other voltage to the pixel electrode in a second period. A ratio of the first period to the second period is variable.