A technique for distributing high-quality, user-generated high definition (HD) video content on the web is presented. A system according to the technique may include a service provider including a user database, a catalog database, and a media library. The service provider may receive the HD video content from a user through a content submission method. A method according to the technique receives registration information for the HD video content to be shared and receives the HD video content from a user through a content submission method. The HD video content may then be further processed, such as transcoding to a streamable format using a massively parallel cloud computing platform.