Disclosed are a display device and a front cover thereof. The display device includes a display module to form an image, a front cover to cover a rim of a front surface of the display module, a keypad display provided at the front cover, at least one light emitting unit to emit light to the keypad display disposed between the display module and the front cover, and at least one light guide channel provided at the keypad display, the light guide channel having a cross-sectional area decreasing away from the light emitting unit.