Embodiments of the present invention address deficiencies of the art in respect to marketing and provide a novel and non-obvious method, computer system and computer program product for collecting information at experience marketing events. In one embodiment of the invention, a method for collecting information from participants at an experience marketing event is provided. The method can include collecting written information from a participant at a computer terminal and collecting location information from the participant in a defined location of the experience marketing event, wherein the location information is collected from an electronic marker worn by the participant. The method may further include collecting game play data from the participant via a video game provided at the experience marketing event and recording the written information, the location information and the game play data in a record associated with an identity of the participant.