An embodiment of the present invention is a method of configuring a production line to mass customize shaped vessels, the method comprising receiving a plurality of consumer or event data, configuring a plurality of vessel forming stations based in part on received plurality of consumer or event data, and shaping a plurality of vessels by indexing the plurality of vessels through the plurality of vessel forming stations.Other embodiments include shaping by contouring length of each of the plurality of vessels, selecting a decoration style to be applied to the plurality of vessels based in part on received plurality of consumer or event data, and configuring a top-forming station based in part on received plurality of consumer or event data.