Systems, methods, and articles of manufacture that automatically invoke one or more marketing actions directed toward a mail target are shown and described. Real time mail stream event data for one or more mail items intended for the mail target are analyzed to determine when a pre-delivery event in the processing of the one or more mail items intended for delivery to the target through a mail delivery network occurs. When the pre-delivery event corresponds one of a number of pre-assigned triggering actions a command is issued to execute a marketing action associated with the detected triggering action.