A liquid supply apparatus includes a container mounting portion and a liquid container. The liquid container includes a case configured to store liquid therein, a first movable member positioned in the case, a second movable member positioned on the case, and a retainer configured to retain the second movable member in the first position. The first movable member and the second movable member include a pair of magnetic materials. When the second movable member moves from a first position to a second position, the first movable member is released from a fixed state in which the first movable member is immovably fixed to the case by a magnetic force acting between the pair of magnetic materials.