A system and method for effectively performing an information distribution procedure includes user devices that perform registration procedures for receiving distribution services from a distribution system. The user devices are also used to generate user metadata regarding respective device users of the user devices. A plurality of workstations are associated in the distribution system with respective advertisers. The workstations analyze the user metadata to produce corresponding bid metadata. A bid server then evaluates the bid metadata to determine one or more winning workstations from among the original workstations. The one or more winning workstations automatically transmit their advertising information to appropriate ones of the user devices. Relevant advertising information is therefore specifically targeted toward individual device users by analyzing the user metadata.